Your Go-to-Market Partner in Latam

I work with global IT, SaaS and blockchain companies to turn their playbook into something that actually works in Latam.

OLX Randstad SAP Veeam Ripio Wacom Adobe Almundo Disney

Local Flavor for your
Global Programs

Your global campaigns, adapted for how people actually respond in each Latam market

Sales-Ready from Day One

Sales and Product never wait on marketing. Whatever they need to close a Latam deal is ready before they ask

Boots on the ground in Latam

From small roundtables to full conferences, I bring the sponsors, speakers, local KOLs to make it happen

Local Production

Agencies briefed, vendors managed, quality controlled end to end, so local activations always launch the way they were planned

Local Programs

Not every relationship needs the same room. I match the format to how close you need to get.

One-to-Few

Venue, guest list, a gift or mailer beforehand, all handled, so your key accounts end up together at a roundtable or dinner worth showing up for.

One-to-Many

Conferences, trade shows, and regional summits that put your brand in front of the right audience across every Latam market

One-to-One

From a personalized gift to the briefing deck, every detail covered, so the one account you can’t afford to lose gets an experience built just for them.

AdHoc Experiences

Whatever doesn’t fit a category: a last-minute meetup, an urgent ask from sales, handled just as fast without waiting on a formal plan.

How I Plug Into
Your Existing Team

Global Marketing & Campaigns

Your global campaigns, adapted for Latam. I work with your team on what to bring and how.

Sales

Positioning and messaging that close deals in each market, built together with Sales.

42
Lead
28
Qual
15
Prop
8
Won
N
NuBank Brazil Expansion
Annual enterprise software subscription
$145,000
R
Rappi Prime integration
Regional partnership & API provisioning
$88,000

Field Marketing

Events, presentations, press: covered end to end, even when you don’t have anyone local to run them.

Product

Go-to-market and the roadmap move together, because I stay close to what Product is shipping and when.

Backlog
Sales Deck
Specs
Webinar Setup
Events
Case Study
Creative
In Progress
Demo Videos
Production
Launch Email
Content
Shipped
Landing Page
Web
One-Pager
Docs

Global Marketing & Campaigns

Your global campaigns, adapted for Latam. I work with your team on what to bring and how.

Sales

Positioning and messaging that close deals in each market, built together with Sales.

42
Lead
28
Qual
15
Prop
8
Won
N
NuBank Brazil Expansion
Annual enterprise software subscription
$145,000
R
Rappi Prime integration
Regional partnership & API provisioning
$88,000

Product

Go-to-market and the roadmap move together, because I stay close to what Product is shipping and when.

Backlog
Sales Deck
Specs
Webinar Setup
Events
Case Study
Creative
In Progress
Demo Videos
Production
Launch Email
Content
Shipped
Landing Page
Web
One-Pager
Docs

Field Marketing

Events, presentations, press: covered end to end, even when you don’t have anyone local to run them.

Way of Working

No two teams run the same way. I adapt to how yours already works instead of asking you to adapt to me.

Fluent in Matrix Orgs

I’ve worked inside global matrix structures, reporting to a director in another country while coordinating specialist teams with their own management chain. I build the campaign frameworks that keep everyone moving together

Already on Your Stack

HubSpot, Marketo, Salesforce, Jira, Confluence, Notion. Whatever you’re running, I’ve likely used it, so there’s no ramp up to get me working inside your systems.

AI, Without the Slop

Every company runs its content through AI translation now, and it shows. I use AI every day in my own work, but I know exactly where it needs a human hand so your Latam content doesn’t read like a bad translation.

Field / Digital Agnostic

I know how to sit with your paid, email, and content teams and shape strategy with them, speaking their language. And when you need boots on the ground, I can run your events and handle local press.

The AI Side of my playbook

AI Systems & Agents

The agents and automations that do research, monitoring, and busywork so your team doesn’t have to.

Content Strategy

Content built to perform in search and AI answers alike, not just look good on a page.

Answer Engine Optimization

Getting found and cited when people ask AI instead of Google.

Slack
Lucho ▾
Channels
#ai-ops
#weekly-standup
#marketing
#sales
#client-wins
#random
Direct messages
Cacho
John Spencer
Sofía Martíns
Diego Reyes
#ai-ops
5 members
Message #ai-ops
B i 📎 😀 ➤

Let's work on your Latam
Go-To-Market & Strategy